‘Hannib’ refers to taking a big bite of Korean Food.
‘Do Eat’ means that once you take a bite, they have no choice but to keep eating and doing it!
Hannib? Do Eat!
Hannib Do Eat's vision is to deliver "Entertaining Taste Fulfillment," offering the joy and deliciousness of K-Food anytime, anywhere, and creating lasting memories.
Our mission is to share the charm of Korean culture globally by providing diverse, modern K-food accessible through online platforms and offline stores. Beyond food, we aim to enhance meaningful connections worldwide with the K-wave spirit and dynamic experiences.
Co-Empathy
‘Hannib Do Eat’ forms a genuine connection between people and food.
We create cherished memories by sharing enjoyable times with delicious meals.
Co-Evolution
‘Hannib Do Eat’ grows through constant innovation and change. We continuously develop by providing new menus and experiences that cater to customer demands and trends.
Co-Existence
‘Hannib Do Eat’ offers a place for diverse cultures and people to unite. We strive to create a community where everyone feels comfortable, respects each other's cultures, and grows together.
The brand structure of 'Hannib Do Eat' reflects its strategy to offer K-Food through various formats, ranging from snacks and HRM to Korean food catering services and collaborations with Korean culture. Each category is designed to provide tailored experiences that meet customers' needs and preferences, maximizing accessibility through offline and online channels.
The brand structure of 'Hannib Do Eat' reflects its strategy to offer K-Food through various formats, ranging from snacks and HRM to Korean food catering services and collaborations with Korean culture. Each category is designed to provide tailored experiences that meet customers' needs and preferences, maximizing accessibility through offline and online channels.